The theme of this year’s event is: “Building the Ultimate Digital Commerce Stack for APAC Small Businesses.” It’s no longer enough to sell advertising to small businesses. The leading small-business sellers around the globe are shifting their focus to delivering small-businesses the tools they need to acquire, nurture and retain customers.
ALSMA Annual Conference 2017, 30 October to 1 November, Siem Reap, Cambodia
The theme of the 2017 ALSMA Annual Conference was Voice, Messaging and AI – THE FUTURE IS HERE. Emerging technologies and business model changes were taking on even greater urgency in 2017. The emergence of voice search, conversational commerce and dramatic changes in sales methodologies were pressuring publishers to respond and develop new products, services and go to market strategies. These issues and others were addressed at our conference.
ALSMA 2016 focused on what it took to drive profitable digital revenue. This required a careful examination of each element of going to market with digital products and services, including sales, marketing, product development, operations and finance. This event broke down these elements and offered practical advice that publishers could take home and immediately apply to their businesses.
ALSMA Annual Conference 2015, 4-5 October, Kuala Lumpur, Malaysia
All the major players in the local search and media space in Asia were meeting in Bangkok on 4-6 November for the 2012 ADPAI Annual Conference. The agenda focused on the regional opportunities arising from the explosive growth that the social, local and mobile spaces had been experiencing in Asia. Session discussions also included how to re-train and reorganize the sales force so to effectively sell digital media, how to identify and make the most of opportunities that lay in mobile advertising, how regional companies could use social media as a tool for acquiring and maintaining customers, and much more.