Basic: What is WeChat Ecosystem?

Insofar, WeChat has evolved from a social communication tool to an ecosystem of cross-functionality, landing itself on the edge of increasing digital penetration.

Multi-Location Marketers Want to Do More Social Advertising, But One Big Thing Stands in the Way

Those of us in advertising know that the average day is filled with a zillion little logistics to manage and a lot of time in spreadsheets.

China’s short video apps are expanding into longer formats

betting that people want their 15 minutes of social media fame

ASIACOMM 2019 HEADLINER TO EXPLAIN WHY BUSINESSES MUST “THINK LIKE AN APP”

What does it mean for a business to “Think Like an App?” It’s not about adopting apps to run your business. The concept is really about changing how you run your business to create the kind of customer experience that using apps has led us all to expect, as consumers and as purchasers of B2B services. 

Join ALSMA and Mono with a taste of Saigon Indigenous on November 5th, 2019 at Ho Chi Minh City