The Influence of Local Guides on Google Reviews: Part 2

Street Fight recently covered findings from multi-location marketing platform SOCi’s State of Google Reviews 2021 study, which found that 62% of Google reviews are written by Local Guides — those volunteers (now 150 million strong globally) who earn points and badges for contributing content to Google’s local platform. The initial study left us with some unanswered questions, a few of which were raised by others providing feedback on the findings.