ALSMA 2012 Annual Conference
4 - 7 November, Bangkok, Thailand
"The Great Transformation"
All the major players in the local search and media space in Asia were meeting in Bangkok on 4-7 November for the 2012 ADPAI Annual Conference.
The agenda focused on the regional opportunities arising from the explosive growth that the social, local and mobile spaces had been experiencing in Asia.
Session discussions also included how to re-train and reorganize the sales force so to effectively sell digital media, how to identify and make the most of opportunities that lay in mobile advertising, how regional companies could use social media as a tool for acquiring and maintaining customers, and much more.
Presentations
- Alexandre Rambaud - The Importance and Benefits of Transactional and Interaction Tools for SMBs
- Anthony Bratti - vSplash
- Dennis Goh - The HungryGoWhere Experience
- Mattias Wedar - Sales Strategy – a European Perspective
- Oscar Sousa Marques - The 2012 Survey
- Peter Buxton - Sales Execution
- Matt Kain - Scalable SMB Search Marketing Reducing OPEX Through Automation
- Todd Rowe - Why Partner with Google
- William Michels - Factual – Big Data and Local
- James Sanders - Asia Pacific Local Search