ALSMA & SIINDA Virtual 2020
October 12-14, 2020
The Universe of Opportunity:
What’s next in digital and local search?
Monday Round Table (12th October)
After the Storm, there is Always a Rainbow - Top International speakers talk about The New Digital Transformation
While Covid-19 continues to hang over us like a dark cloud ready to spurt out a new thunderstorm and casting a shadow of uncertainty, the opportunities it gives us are enormous. There is a rainbow at the end of the storm, one that generates new ideas a silver lining and an unknown pot of gold. As we scramble around trying to adapt to the new normal, digital marketing and technology are providing us with new ideas. What we need to do is learn to adjust our strategies and grasp these new opportunities. This panel will not only touch on what has changed but what kind of focus companies need to have in order to move forward and be successful.
- Adrian Blockus, Google
- Fabrice de Windt, Orange
- Greg Shepard, Boss Capital Partners
- John Goddard, Moderator, Siinda Board, CEO European Directories
Tuesday’s Talks (13th October)
09.00 am CET/15.00 HKT TikTok and short video: Emerging opportunities for SMBs
In this session, we look at
- The Background of short video and live stream e-commerce, market size, user numbers, growth etc.
- SMB case studies of TikTok and live stream platforms in China
- Marketing best practice/pitfalls
- Future projections
- Matthew Brennan (bio), China Tech | Speaker | Writer | WeChat & Tencent Specialist
- Oscar Sousa Marques, President, Asian Local Search and Media Association (ALSMA)
10.00 am CET/16.00 HKT: A panel discussion on Conversational Commerce and Business Chat with Alan Ranger, LivePerson and Mark Clisby, Yell
Influential messaging platforms have now become a very big deal for businesses. Conversations are now at the heart of the online customer journey.This session takes a look at how 2 companies have integrated conversational commerce and business chat into their product offers using one of the world’s best-known brands.
Speakers:
- Mark Clisby, Chief Marketing Officer, Yell
- Alan Ranger, VP Global Market Development at LivePerson
- Oscar Sousa Marques, Moderator, General Manager ALSMA
- Stephanie Verilhac, Management and EU Affairs, Siinda
11.00 am CET/17.00 HKT: SMB Digital Presences Before, During and After the Pandemic
Siinda 2020 Landscape survey covering 12 European countries is now ready. This session will explore how the digital changed between 2019 and 2020, and how SMB’s have changed their digital presences during the pandemic. This panel also discusses the conclusions raised by Siinda’s “Voice of the Customer”, market research that reached out to SMB’s worldwide during the pandemic.
Speakers:
- Paul Wood, Silktide
- Jasmine de Guzman, Mono Solutions
Wednesday's Wisdom and Award - Part I (14th October)
Executive Insights from Asia to Europe - CEO Panel from around the world
- Magdalena Bonde, CEO Eniro
- John Allan, CEO Sensis
- Natasha Zharinova,CEO Bauer Media
- Claire Miles, CEO. Yell
- Jon Martinsen, Moderator Siinda Board Chair, CEO FCR Media
Wednesday's Wisdom and Award - Part II (14th October)
Keynote Speaker and Digital Marketing & Innovation Awards
- Christian Ward